Aoba Tanaka 
In its pursuit of a title sponsor for the Indian Premier League (IPL), the Board of Control for Cricket in India (BCCI) has set forth stringent conditions for potential bidders. The decision is a response to past challenges, particularly with Chinese involvement, and aims to avoid associations with companies from nations lacking friendly relations with India.
Background and Context
The need for a new title sponsor arises following the conclusion of the previous deal with the Tata Group, prompting the BCCI to actively seek bids for a five-year sponsorship agreement extending until 2028. The reserve price for the sponsorship rights is set at INR 360 crore per year, consistent with the value established by the Tata Group in the preceding two seasons.
Specific Exclusions in IPL Title Sponsorship Bidding
The BCCI has explicitly stated that it may not entertain bids from Chinese companies or brands, a measure influenced by a negative experience with Vivo, a Chinese smartphone maker, during the India-China border standoff. The Invitation to Tender (ITT) document outlines the ineligibility criteria, encompassing a broad spectrum of industries.
Ineligibility Criteria for Bidders
1. Engagement in Betting or Gambling Services: Bidders and their group companies must not be engaged in betting or gambling services in India or worldwide. They should neither provide such services to individuals in India nor have any investment or ownership interest in entities engaged in betting or gambling services in India.
2. Crypto Trading or Exchange Business: Direct or indirect engagement in the business of crypto trading, crypto exchange, or similar crypto-related activities is strictly prohibited.
3. Alcohol and Tobacco-Related Business: Bidders operating in multiple brand/project categories, including alcohol products or tobacco, are not permitted to submit a bid for these specific brand categories.
4. Fantasy Gaming: Bidders directly or indirectly engaged in the business of fantasy sports gaming are not eligible to submit a bid.
5. Sportswear Production: Entities operating directly or indirectly in athleisure, performance wear, and sportswear are ineligible to participate in the bidding process.
6. Surrogate Branding: Any attempt to submit bids indirectly through surrogate brands is strictly prohibited. This includes the use of different names, brand identities, or logos.
Reaction and Future Prospects
While the initial response to the sponsorship tender has not been overly encouraging, interested parties have until January 8 to purchase the ITT document. The BCCI anticipates the bidding process to take place around January 13-14. Despite the tepid initial response, the prestigious status of the IPL globally suggests that a reputable firm is likely to come on board at a favorable price.
